Returning to Face-to-Face (With Thomas Hansen, President of Amplitude)
- Once you have created that first human interaction face-to-face, working with a prospect online becomes so much easier because that emotional connection has been established. [16:00-16:23]
- To scale, complement PLS/inside sales, enterprise sales with PLG & partners.
Why Your GTM Needs a Digital Twin
(no key highlights)
5 Types of ROI (with Sangram Vajre, Co-Founder and CEO at GTM) Partners)
- 5 Types of ROI
- Attributional
- Transformation
- Efficiency
- Necessity
- Indirect
- CEO-level GTM decisions center on capital allocation decisions between
- Marketing & Sales
- NA / EU / APAC
- Buy / Build / Partner
- PLG / SLG
3 Signs Sales is Broken
- If you do SDR pairing, don’t just randomly assign SDRs to AEs. Hold a draft where the best AEs get the first picks. [7:47-8:56]