{"id":1231,"date":"2021-02-03T15:51:34","date_gmt":"2021-02-03T15:51:34","guid":{"rendered":"https:\/\/sellingsherpa.com\/?p=1231"},"modified":"2021-02-03T15:51:41","modified_gmt":"2021-02-03T15:51:41","slug":"23-letters-from-jeff-bezos-to-amazon-shareholders-summary","status":"publish","type":"post","link":"https:\/\/sellingsherpa.com\/index.php\/2021\/02\/03\/23-letters-from-jeff-bezos-to-amazon-shareholders-summary\/","title":{"rendered":"23 Letters from Jeff Bezos to Amazon Shareholders (Summary)"},"content":{"rendered":"
\n

Sumit Grrg recently posted 23 tweets<\/a> summarizing 23 years of Jeff Bezos’s shareholder letters. Since I’m not a Twitter person, I’m summarizing here. 100% of the credit to Sumit so follow him for more content.<\/p>\n\n\n\n

1997<\/strong>: Focus relentlessly on your customers and long-term growth.<\/p>\n\n\n\n

1998<\/strong>: Here are the 3 criteria Bezos wants managers to consider when hiring (to set the bar high):
1. Will you admire this person?
2. Will they raise the average level of effectiveness of the group?
3. Along what dimension might this person be a superstar?<\/p>\n\n\n\n

1999<\/strong>: How to think long-term? Think: it’s good enough today, but it will get so much better.<\/p>\n\n\n\n

2000<\/strong>: “In the short run, the market is a voting machine but in the long run, it is a weighing machine.\u201d – Benjamin Graham
We aren\u2019t 10% smarter when the share goes 10% up, nor 10% dumber when it goes down. We want to be weighed, & we’re always working to build a heavier company.<\/p>\n\n\n\n

2001<\/strong>: Find the real root cause or causes of a problem\u2014and do real root fixes.
So then, when you fix it, you\u2019re not just fixing it for one customer. You\u2019re fixing it for every customer.<\/p>\n\n\n\n

2002<\/strong>: What\u2019s good for customers is good for shareholders.

2003<\/strong>: Long-term thinking is both a requirement and an outcome of true ownership.
Owners are different from tenants: many investors are effectively short-term tenants, turning their portfolios so quickly that they are really just renting the stocks that they temporarily \u201cown.\u201d<\/p>\n\n\n\n

2004<\/strong>: Cash flows do the best job of explaining a company\u2019s stock price over the long term.
Amazon has a cash-generative operating cycle because it turns its inventory quickly, collecting payments from customers way before payments are due to suppliers.<\/p>\n\n\n\n

2005<\/strong>: Two type of business decisions:
1. Made with data, where it’s easy to tell right from wrong.
2. Based on judgment, risky.
If you want to play it safe, limit yourself to number 1, but remember it would also limit innovation and long-term value creation.<\/p>\n\n\n\n

2006<\/strong>: A checklist before investing \u00a0money in a new business:
\u2713 it generates expected ROI
\u2713 can grow to a scale
\u2713 the opportunity is currently underserved
\u2713 you’ve the capabilities that are needed to bring strong customer-facing differentiation to the marketplace<\/p>\n\n\n\n

2007<\/strong>: As an inventor, are you a missionary or a mercenary?
The mercenaries try to flip their stock. The missionaries love their product\/service, and their customers, and are trying to build a great service.
Paradoxically, it\u2019s usually the missionaries who make more money.<\/p>\n\n\n\n

2008<\/strong>: Seek instant gratification and you’ll find a crowd there ahead of you.
On the other hand, long-term thinking \u2022 levers existing abilities, \u2022 supports the failure and iteration required for invention, \u2022 and frees us to pioneer in unexplored spaces.<\/p>\n\n\n\n

2009<\/strong>: Listen to customers, but don\u2019t just listen to customers\u2014also invent on their behalf.<\/p>\n\n\n\n

2010<\/strong>: Invention is the fundamental tool to evolve and improve every aspect of the customer experience.
The latest and the greatest technologies aren’t always sufficient to solve all problems, so it’s important to advance research and invent new approaches.<\/p>\n\n\n\n

2011<\/strong>: Even well-meaning gatekeepers slow innovation. Whereas, with self-service platforms, even the improbable ideas can get tried.
So the most radical & transformative of inventions are often those that empower others to unleash their creativity\u2014to pursue their dreams.<\/p>\n\n\n\n

2012<\/strong>: The customer-centric way, rather than a competition-focused way, is a defining element of Amazon’s culture.
Rather than waiting for external pressures, the brand is internally-driven to improve services before it has to and to invent before it has to.<\/p>\n\n\n\n

2013<\/strong>: Once a year, Amazon literally offers to pay its associates to quit.
While the headline says \u201cPlease Don\u2019t Take This Offer.\u201d It’s meant to make them rethink their priorities. An employee staying somewhere they don\u2019t want to be isn\u2019t healthy for the employee or the company.<\/p>\n\n\n\n

2014<\/strong>: When you find a dream business opportunity, don\u2019t just swipe right, get married.
Check for these 4 attributes:
1. customers love it,
2. can grow to very large size,
3. has strong returns on capital,
4. is durable in time\u2014with the potential to endure for decades.<\/p>\n\n\n\n

2015<\/strong>: Big winners pay for so many experiments.
Outsized returns come from betting against conventional wisdom, which is usually right. Given a 10% chance of a 100X payoff, you should take that bet every time. But you\u2019re still going to be wrong nine times out of ten.<\/p>\n\n\n\n

2016<\/strong>: It’s always Day 1.
Day 2 is stasis. Followed by irrelevance, and decline, and, eventually, death.
Here’s how to fend off Day 2:
\u2022 customer obsession
\u2022 a skeptical view of (overusing) proxies
\u2022 adoption of powerful trends
\u2022 high-velocity decision making<\/p>\n\n\n\n

2017<\/strong>: How to achieve high standards?
1. You have to be able to recognize what good looks like in a particular domain.
2. You must have realistic expectations for how hard it should be (how much work it will take) to achieve that result \u2013 the scope.<\/p>\n\n\n\n

2018<\/strong>: The path to success isn’t straight.
At times you know where you\u2019re going & you can be efficient. But the outsized \u201cnonlinear\u201d discoveries are likely to require wandering (intuition, curiosity), and it\u2019s worth being a little messy & tangential to find your way there.<\/p>\n\n\n\n

2019<\/strong>: Reflecting on the COVID-19 crisis, Bezos leaves us with a quote from Theodor Seuss Geisel:
\u201cWhen something bad happens you have three choices. You can either let it define you, let it destroy you, or you can let it strengthen you.\u201d
In the end, it remains Day 1.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Sumit Grrg recently posted 23 tweets summarizing 23 years of Jeff Bezos’s shareholder letters. Since I’m not a Twitter person, I’m summarizing here. 100% of the credit to Sumit so follow him for more content. 1997: Focus relentlessly on your customers and long-term growth. 1998: Here are the 3 criteria Bezos wants managers to consider […]<\/p>\n","protected":false},"author":1,"featured_media":1232,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_monsterinsights_skip_tracking":false,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[1],"tags":[],"class_list":["post-1231","post","type-post","status-publish","format-standard","has-post-thumbnail","category-uncategorized","entry"],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\n\t\n\t\n\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t