{"id":768,"date":"2019-08-15T03:27:54","date_gmt":"2019-08-15T03:27:54","guid":{"rendered":"https:\/\/sellingsherpa.com\/?p=768"},"modified":"2019-08-15T03:28:02","modified_gmt":"2019-08-15T03:28:02","slug":"10x-rule-by-grant-cardone-book-summary","status":"publish","type":"post","link":"https:\/\/sellingsherpa.com\/index.php\/2019\/08\/15\/10x-rule-by-grant-cardone-book-summary\/","title":{"rendered":"10X Rule by Grant Cardone (Book Summary)"},"content":{"rendered":"
\n

The 10X Rule\nby Grant Cardone<\/a><\/p>\n\n\n\n

Overall Summary & Review<\/strong><\/h3>\n\n\n\n

The 10X Rule is simply: \u201cYou must set targets that are 10\ntimes what you think you want and then do 10 times what you think it will take\nto accomplish those targets. Massive thoughts must be followed by massive\nactions.\u201d<\/p>\n\n\n\n

Or, in just three words: Take massive action<\/p>\n\n\n\n

The Good<\/span><\/p>\n\n\n\n

The book will leave you motivated to drive at 10x goals\nthrough 10x (massive) action. Moreover, it espouses a logical set of success\nvirtues: perseverance, positivity, tenaciousness, risk-taking, self-direction,\nfearlessness, \u2018just do it,\u2019 ethics, and so on.<\/p>\n\n\n\n

The Bad<\/span><\/p>\n\n\n\n

Many will find the book highly repetitive,\ntestosterone-charged, and occasionally insensitive. While the \u201cmassive action\u201d\nconcept is refreshing and not overdone elsewhere, much of the book is the usual\nstock-and-trade of motivational speakers time-immemorial.  Finally, I prefer reading books that back\nadvice up with references to academically sound research studies which this\nbook avoid (but that may be a personal pet peeve). <\/p>\n\n\n\n

Introduction<\/strong><\/p>\n\n\n\n

  • The first thing that has to happen is for you to\nadjust your thinking to 10X levels and your actions to 10X quantities.<\/li>
  • Setting the right targets, estimating the\nmandatory effort, and operating at the right level of action(s) are the only\nthings that will guarantee success<\/li><\/ul>\n\n\n\n

    Chapter 1: What Is the 10X Rule?<\/strong><\/h3>\n\n\n\n
    • Any success I’ve achieved was that I always put\nforth 10 times the amount of activity that others did.  This is known as massive action.<\/li>
    • The second part of the 10X Rule: the 10X way of\nthinking. Set targets that were 10 times what I had dreamed of in the beginning.<\/li>
    • Extremely successful people know that their\nefforts must continue in order for them to realize new achievements. Once the\nhunt for a desired object or goal is abandoned, the cycle of success comes to\nan end.<\/li>
    • This is the focus of the 10X Rule: You must\nset targets that are 10 times what you think you want and then do 10 times what\nyou think it will take to accomplish those targets. Massive thoughts must be\nfollowed by massive actions.<\/em><\/li><\/ul>\n\n\n\n

      Chapter 2: Why the 10X Rule Is Vital<\/strong><\/h3>\n\n\n\n
      • When you have underestimated the time, energy,\nand effort necessary to do something, you will have \u201cquit\u201d in your mind, voice,\nposture, face, and presentation.<\/li>
      • Never reduce a target. Instead, increase actions.<\/li>
      • The 10X Rule assumes the target is never the\nproblem. Any target attacked with the right actions in the right amounts with\npersistence is attainable.<\/li>
      • Attack everything with the ferociousness of a\nchampion athlete who is getting his last opportunity to claim his pages in the\nhistory books. And always remember to follow through completely: That is the\ngreat common denominator of all winners. They see every action through to\ncompletion. Make no excuses,<\/li><\/ul>\n\n\n\n

        Chapter 3: What Is Success?<\/strong><\/h3>\n\n\n\n

        Chapter 4: Success Is Your Duty<\/strong><\/h3>\n\n\n\n
        • Success always comes as a result of earlier\nactions \u2014 no matter how seemingly insignificant they are or how long ago they\nwere taken.<\/li><\/ul>\n\n\n\n

          Chapter 5: There Is No Shortage of Success<\/strong><\/h3>\n\n\n\n

          Chapter 6: Assume Control for Everything<\/strong><\/h3>\n\n\n\n
          • it is impossible to take big actions if you\ndon’t take responsibility.<\/li>
          • To get where you want to go in life, you must\nadopt the view that whatever is going on in your world \u2014 good, bad, or nothing\n\u2014 is something caused by you.<\/li>
          • Begin to ask yourself after every unpleasant\nencounter or event, \u201cWhat can I do to reduce my chances of it happening again \u2014\nor even ensure that it doesn’t happen again?\u201d<\/li>
          • You are the source, the generator, the origin,\nand the reason for everything \u2014 both positive and negative.<\/li>
          • Success isn’t just a \u201cjourney,\u201d as countless\npeople and books suggest it is; rather, it’s a state \u2014 constant or otherwise \u2014\nover which you have control and responsibility. You either create success or\nyou don’t \u2014 and it isn’t for whiners, crybabies, and victims.<\/li><\/ul>\n\n\n\n

            Chapter 7: Four Degrees of Action<\/strong><\/h3>\n\n\n\n
            • Disciplined, consistent, and persistent actions\nare more of a determining factor in the creation of success than any other\ncombination of things.<\/li>
            • Cold \u201cvisiting\u201d companies taught me more about\ntaking massive action than any other activity I have ever done and has proved\nmore valuable to me in my other ventures.<\/li>
            • You have to approach each day as though your\nlife and your future depend on your ability to take massive action.<\/li>
            • You will know you are stepping into the realm of\nmassive action when you (1) create new problems for yourself and (2) start to\nreceive criticism and warning from others.<\/li>
            • Money and power follow attention, so whoever\ncan get the most attention is the person who takes the most action and sooner\nor later will get the most results.<\/em><\/li><\/ul>\n\n\n\n

              Chapter 8: Average Is a Failing Formula<\/strong><\/h3>\n\n\n\n
              • People optimistically overestimate how well\nthings will go and then underestimate how much energy and effort it will take\njust to push things through.<\/li><\/ul>\n\n\n\n

                Chapter 9: 10X Goals<\/strong><\/h3>\n\n\n\n
                • I believe that one of the major reasons why\npeople don’t stick to their goals and fail to accomplish them is because they\nfail to set them high enough from the beginning.<\/li>
                • I make sure to always do two things: (1) I\nwrite my goals down every day and (2) I choose objectives that are just out of\nreach.<\/em><\/li>
                • If you underestimate your potential, then it is\nimpossible to set appropriately sized targets. Set the goals too small, and you\nwill not gear up for the massive action necessary.<\/li><\/ul>\n\n\n\n

                  Chapter 10: Competition Is for Sissies<\/strong><\/h3>\n\n\n\n
                  • \u201cIf competition is healthy, then domination is\nimmunity!\u201d<\/li>
                  • Never make it your goal to compete. Instead, do\neverything you can to dominate your sector in order to avoid spending your time\nchasing someone else.<\/li>
                  • Do what others won’t. Find something they\ncannot do, maybe because of their size or their commitment to other projects,\nand then exploit that.<\/em><\/li>
                  • The rules, norms, and traditions of any group or\nindustry are usually traps that prevent new ideas, higher levels of greatness,\nand domination.<\/li>
                  • If you are going to duplicate the best of what\nothers do, then hammer away at them, champion that practice, and make it yours.\nHone their \u201cspecialties\u201d until they become your advantage.<\/li>
                  • The message you want to send to the marketplace\nthrough your persistent actions is, \u201cNo one can keep up with me.<\/li>
                  • Your biggest problem is obscurity \u2014 other\npeople don’t know you and aren’t thinking about you.<\/em><\/li>
                  • Don’t get too involved in competing on best\npractices; take your actions to a point considered unreasonable by the world<\/em><\/li>
                  • It doesn’t matter what you do \u2014 it does matter\nthat your goal be to dominate your sector with actions, that are immediate,\nconsistent, and persistent and at levels that no one else is willing to operate\nat or duplicate.<\/li><\/ul>\n\n\n\n

                    Chapter 11: Breaking Out of the Middle Class<\/strong><\/h3>\n\n\n\n

                    Chapter 12: Obsession Isn’t a Disease; It’s a Gift<\/strong><\/h3>\n\n\n\n
                    • To create a 10X reality, you have to follow up\nevery action with an obsession to see it through to success. You need to stay\nseriously motivated to take 10X actions every day.<\/li>
                    • Any individual or group that accomplished\nsomething significant was completely obsessed with the idea of it.<\/li>
                    • Never make it wrong to be obsessed; instead,\nmake it your goal.<\/li><\/ul>\n\n\n\n

                      Chapter 13: Go \u201dAll In\u201d and Overcommit<\/strong><\/h3>\n\n\n\n
                      • You can go \u201call in\u201d with energy as many times as\nyou want \u2014 because even if you fail, you can keep going all in!<\/li>
                      • Approach your goals like the tortoise and\nthe hare \u2014 by attacking them ruthlessly from the beginning and also staying\nwith them throughout the course of the \u201crace.\u201d<\/li>
                      • I am willing to go for it with every customer,\nevery time, and have the lowest closing ratio of everyone but the highest\nproduction!<\/li>
                      • Overcommit and overdeliver!<\/li>
                      • The only way to increase appointments is to\nincrease the number of people to whom you speak \u2014 and then amplify the reasons\nwhy they should make time for you.<\/li>
                      • One of the major differences between\nsuccessful and unsuccessful people is that the former look for problems to\nresolve, whereas the latter make every attempt to avoid them.<\/em><\/li><\/ul>\n\n\n\n

                        Chapter 14: Expand\u2014Never Contract<\/strong><\/h3>\n\n\n\n

                        Chapter 15: Burn the Place Down<\/strong><\/h3>\n\n\n\n
                        • Don’t rest, and don’t stop \u2014 ever.<\/li><\/ul>\n\n\n\n

                          Chapter 16: Fear Is the Great Indicator<\/strong><\/h3>\n\n\n\n
                          • Last-minute preparation is just another way to\nfeed the fear that will only get stronger as time is added.<\/li>
                          • People give their fears much more time than they\ndeserve. They wait to make the personal visit or phone call, write the e-mail,\nor present their proposal because they’re afraid of the outcome.<\/li>
                          • Fear is a sign to do whatever it is you fear \u2014\nand do it quickly.<\/li><\/ul>\n\n\n\n

                            Chapter 17: The Myth of Time Management<\/strong><\/h3>\n\n\n\n
                            • It’s pointless for people to worry about time\nmanagement and balance. The question they should be asking is \u201cHow can I have\nit all in abundance?\u201d<\/li>
                            • Most people only work enough so that it feels\nlike work, whereas successful people work at a pace that gets such satisfying\nresults that work is a reward<\/li>
                            • An easy way to achieve balance is to simply\nwork harder while you are at the office.<\/em><\/li>
                            • The busier you become, the more you have to\nmanage, control, and prioritize.<\/li><\/ul>\n\n\n\n

                              Chapter 18 Criticism Is a Sign of Success<\/strong><\/h3>\n\n\n\n
                              • Laying low in order to avoid attention (and\nconsequently, criticism) probably means that you’re holding yourself back to\nsome degree.<\/li>
                              • The highest performers \u2014 the winners \u2014 [study]\nsuccessful people.<\/em><\/li><\/ul>\n\n\n\n

                                Chapter 19: Customer Satisfaction Is the Wrong Target<\/strong><\/h3>\n\n\n\n
                                • Make your primary focus commanding attention and\ngenerating customers before you worry about making them happy.<\/li>
                                • I only concern myself with getting more\ncustomers, then I overdeliver to my clients.<\/li>
                                • In addition to surveying those you acquired,\ngarnering input from those who didn’t buy will disclose much more to the\ncompany about true customer satisfaction!<\/em><\/li>
                                • Even if your product and company deliver\nperfectly, you are going to get complaints from customers \u2014 because they’re\nhuman. You can’t keep everyone happy all the time. It’s a mistake to be scared\nof complaints. Instead, encourage them, look for them, find them, and then\nresolve them.<\/li><\/ul>\n\n\n\n

                                  Chapter 20: Omnipresence<\/strong><\/h3>\n\n\n\n
                                  • It is impossible to amass true success\nwithout thinking in terms of making your ideas, products, services, or brand\nuniversal.<\/em><\/li>
                                  • You want people to see you so often that they\nthink of you constantly and instantaneously identify your face or name or logo\nwith not just the offering you represent but even the offering made by those\nsimilar to you.<\/li>
                                  • The best way to even the score against those who\nhave it in for you is to make yourself so well known that every time they look\nup \u2014 each morning when they wake and right before they go to sleep at night \u2014\nthey see evidence of you and your success.<\/li><\/ul>\n\n\n\n

                                    Chapter 21: Excuses<\/strong><\/h3>\n\n\n\n
                                    • Excuses are never the reason for why you did or\ndidn’t do something. They’re just a revision of the facts that you make up in\norder to help yourself feel better about what happened (or didn’t).<\/li>
                                    • Victims make excuses \u2014 and will forever be\ndestined to having leftovers and others ‘ scraps.<\/li>
                                    • Nothing happens to you; it happens because of\nyou.\u201d<\/li>
                                    • If you are going to approach success as you’ve\nbeen taught throughout this book \u2014 not as an option but as your duty,\nobligation, and responsibility \u2014 then you must commit to never using excuses\nfor anything!<\/li><\/ul>\n\n\n\n

                                      Chapter 22: Successful or Unsuccessful?<\/strong><\/h3>\n\n\n\n

                                      The only way to be successful is to take the same actions\nthat successful people take. Success is no different than any other skill.\nDuplicate the actions and mind-sets of successful people, and you will create\nsuccess for yourself.<\/p>\n\n\n\n

                                      1. Have a \u201cCan Do\u201d Attitude<\/li>
                                      2. Believe That \u201cI Will Figure It Out\u201d<\/li>
                                      3. Focus on Opportunity: Successful people see all\nsituations \u2014 even problems and complaints \u2014 as opportunities<\/li>
                                      4. Love Challenges<\/li>
                                      5. Seek to Solve Problems<\/li>
                                      6. Persist until Successful<\/li>
                                      7. Take Risks<\/li>
                                      8. Be Unreasonable<\/li>
                                      9. Be Dangerous<\/li>
                                      10. Create Wealth: Money exists in abundance and\nflows to those who create products, services, and solutions. Move your\nattention from conserving money to creating wealth.<\/li>
                                      11. Readily Take Action<\/li>
                                      12. Always Say \u201cYes\u201d<\/li>
                                      13. Habitually Commit<\/li>
                                      14. Go All the Way<\/li>
                                      15. Focus on \u201cNow\u201d: The successful understand that\nthey must keep taking actions now.<\/li>
                                      16. Demonstrate Courage: Courage is only attained by\ndoing \u2014 especially doing things that you fear.<\/li>
                                      17. Embrace Change<\/li>
                                      18. Determine and Take the Right Approach: The\nsuccessful know that they can quantify what works and what doesn’t work,\nwhereas the unsuccessful focus solely on \u201chard work.\u201d<\/li>
                                      19. Break Traditional Ideas: Highly successful\nindividuals are not concerned with the way things \u201chave always been done\u201d;\nthey’re interested in finding new and better ways.<\/li>
                                      20. Be on a Mission: You must undertake every\nactivity with the zealous attitude that this endeavor could forever change the\nworld.<\/li>
                                      21. Be Goal Oriented<\/li>
                                      22. Have a High Level of Motivation<\/li>
                                      23. Be Interested in Results: Successful people\ndon’t value effort or work or time spent on an activity; they value the results.<\/em><\/li>
                                      24. Have Big Goals and Dreams: Read everything you\ncan about great people and great companies ‘ accomplishments. Surround yourself\nwith everything you can that inspires you to think big, act big, and reach your\nfull potential.<\/li>
                                      25. Create Your Own Reality<\/li>
                                      26. Commit First \u2014 Figure Out Later: It is not\nnecessarily the smartest and brightest who win in the game of life but rather\nthose who can commit the most passionately to their cause.<\/li>
                                      27. Be Highly Ethical<\/li>
                                      28. Be Interested in the Group: The larger\npopulation’s health and well-being should be of utmost importance to each\nindividual member \u2014 which is something that the most successful know.<\/li>
                                      29. Be Dedicated to Continuous Learning: There has\nnever been a book, audio program, download, webinar, or speech from which I\nhave not benefited \u2014 even from the ones that sucked.<\/li>
                                      30. Be Uncomfortable: Successful people are willing\nto put themselves in new and unfamiliar situations.<\/li>
                                      31. \u201cReach Up\u201d in Relationships: Make a habit of \u201creaching\nup\u201din all of your relationships \u2014 toward people who are better connected,\nbetter educated, and even more successful.<\/li>
                                      32. Be Disciplined<\/li><\/ol>\n\n\n\n

                                        Chapter 23: Getting Started with 10X<\/strong><\/h3>\n\n\n\n
                                        • You want to focus to some degree on now but keep\nmost of your attention on the future you desire to create.<\/li>
                                        • A few things to keep in mind as you start:
                                          • 1. Do not reduce your goals as you write them. <\/li><\/ul>
                                            • 2. Do not get lost in the details of how to\naccomplish them at this point. <\/li><\/ul>
                                              • 3. Ask yourself, \u201cWhat actions can I take today\nto move me toward these goals?\u201d<\/li><\/ul>
                                                • 4. Take whatever actions you come up with \u2014\nregardless of what they are or how you feel. <\/li><\/ul>
                                                  • 5. Do not prematurely value the outcome of your\nactions. 6. Go back each day and review the list.<\/li><\/ul><\/li>
                                                  • A little trick I used was to ask myself quality\nquestions like \u201cWhat do I have to do to become the name people think of when it\ncomes to the topic of sales?\u201d<\/li>
                                                  • The most successful expand while others get\nsmaller. They take risks while others conserve.<\/em><\/li>
                                                  • Your only real problem is obscurity<\/li>
                                                  • \u201cShow up, be all in, and trust that creativity\nfollows commitment.\u201d<\/li>
                                                  • When it comes to dreams and goals, there is no\nbeing reasonable or rational and there is no distinguishing between the\npossible and the impossible.<\/li><\/ul>\n<\/div>","protected":false},"excerpt":{"rendered":"

                                                    The 10X Rule by Grant Cardone Overall Summary & Review The 10X Rule is simply: \u201cYou must set targets that are 10 times what you think you want and then do 10 times what you think it will take to accomplish those targets. Massive thoughts must be followed by massive actions.\u201d Or, in just three […]<\/p>\n","protected":false},"author":1,"featured_media":770,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_import_markdown_pro_load_document_selector":0,"_import_markdown_pro_submit_text_textarea":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[1],"tags":[],"class_list":{"0":"post-768","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"aioseo_notices":[],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/sellingsherpa.com\/wp-content\/uploads\/2019\/08\/10x-rule-cardone.jpg?fit=2488%2C720&ssl=1","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p9j2qV-co","jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/posts\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/comments?post=768"}],"version-history":[{"count":1,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/posts\/768\/revisions"}],"predecessor-version":[{"id":769,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/posts\/768\/revisions\/769"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/media\/770"}],"wp:attachment":[{"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/categories?post=768"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sellingsherpa.com\/index.php\/wp-json\/wp\/v2\/tags?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}